A Marketing Manager formulates a firm's marketing strategy. With the assistance of a marketing or sales team, a marketing manager estimates demand for and identifies markets for the company's or organization's products and services. A Marketing Manager and his or her team also set prices with an eye toward maximizing profits, increasing market share and keeping customers happy.

Most employers prefer to hire job candidates who have strong computer skills. In addition, employers value those with strong and persuasive communications skills, both in writing and orally.

Long hours, including evenings and weekends are common. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must still be met.

For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on Marketing. Additionally, the completion of an internship while the candidate is in school is highly recommended.

Common work activities include:

Formulating, directing and coordinating marketing activities and policies to promote products and services, working with advertising and promotion managers.

Identifying, developing and evaluating a company's or organization's marketing strategy, based on knowledge of its objectives, market characteristics, and cost and markup factors.

Directing the hiring, training, and performance evaluations of marketing and sales staff and overseeing their daily activities.

Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Developing pricing strategies, balancing firm objectives and customer satisfaction.

Annual salaries for Marketing Managers usually range from $70,000 to $100,000.

**Annual earnings are determined by a variety of factors including field, title, place of employment, level of education, experience and geography.**

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